"Don't Just Survive.
Thrive."
Meet Ayo
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With over nine years of experience in marketing and project management, I specialize in crafting high-impact campaigns, brand experiences, and strategic partnerships that drive business growth. My expertise spans event planning, sponsorships, digital marketing, brand management, and customer engagement, enabling brands to create meaningful connections with their audiences.
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Currently, I work on the Events and Sponsorship team at Hyundai Auto Canada, where I oversee multimillion-dollar budgets, execute large-scale activations, and elevate brand presence across national events. My career journey has included leading marketing strategies for global brands such as Reckitt Benckiser, Diageo, Interswitch, MTN, OLX Group, and Cars45. I have delivered measurable customer engagement, revenue growth, and brand positioning results.
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My analytical mindset, creative storytelling, and leadership skills allow me to thrive in fast-paced environments, delivering data-driven solutions, optimizing marketing efficiencies, and driving innovation across B2B, B2C, and C2C markets.
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With my years of experience, Chartered Marketer certification, and strong foundation in psychology, I bring a well-rounded marketing approach. I combine consumer insights, strategic planning, and cutting-edge digital tools to create impactful brand experiences.
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Let’s connect and bring your brand vision to life!
Marketing & Brand Strategy
• Brand development and positioning
• Content and digital marketing
• Public relations and communications
• Multi-channel campaign management
• Sponsorship and partnership management
Event & Project Management
• Large-scale event planning and execution
• Budget and resource management
• Vendor and stakeholder coordination
• Contract negotiation and legal compliance
• Post-event analytics and optimization
Data-Driven Decision Making
• Market research and consumer insights
• Digital marketing and KPI analysis
• Google Analytics and conversion optimization
Leadership & Collaboration
• Cross-functional team leadership
• Strategic planning and execution
• Process improvement and efficiency optimization
• Persuasive communication and negotiation
Technical Expertise
• Marketing and analytics tools: Google Ads, G.Analytics, G.Data Studio
• Project and workflow management: Trello, Monday.com, Jira
• CRM and email marketing: HubSpot, Mailchimp, Exponea
• Social and media monitoring: Hootsuite, Brandwatch
• Design and content tools: Canva, Adobe, Envato
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​Soft Skills
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Adaptation
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Decision making
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Communication
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Creativity & Innovation
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Adaptability & Flexibility
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Emotional Intelligence (EQ)
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Analytical & Critical Thinking
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Collaboration & Teamwork
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Problem-Solving
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Persuasion & Negotiation
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Project Management
