I joined a new company last week and hardcore content writing is my new zone.
Check out my favorite piece for the week.
Newsletter Subject: Arrival of Madam Koi Koi, Stew Strategy & NBA Fisticuffs
This Week at IDA by @baebieluv
It's my first week at #IDAfrica (BHM Group) and I must confess, I’m super psyched about this new phase! I don't think I've been this excited and positive about taking on a new challenge but yeah, I’m really buzzing to get into the thick of it. It feels really good to join a team made up of very brilliant minds and "cool kids". From what Femi told me during my on-boarding session, everyone is a rock-star of some sorts. 🏆 The highlight of my first day was jumping right into an intensive training, I know, nobody gets that lucky. In no time, I was showing a few people around me how to navigate the system we were being trained on. I was feeling coool... Lol. I have read a few funny stories of people's first day experiences. I wouldn’t say mine tops theirs, but I recall this funny feeling walking on the wooden floor of the office lounge & feeling like I was burrowing holes with my stilettos, it was loud af. Madam Koi Koi in the making! 😂 I packed my own lunch, but as an unrepentant foodie, I followed the core rule of finding out where folks buy food from. As it turns out, one of my favorite restaurants is popular around here too so yay, I'm covered! But of course you know I’m gonna explore other options.
The rest of the week went by pretty fast as I got busy with a project. I did a lot of research, worked on some articles, and added my input to some creative designs.
The work culture here is dynamic, keeps you on your toes, fosters productivity and still remains fun. I’m absolutely loving it.
It’s been only a week but I'm really looking forward to learning a lot from everyone, adding so much more value & changing the world from our corner.
Wish me luck guys. 💜
Highlight of the week:
Learning From Wizkid’s ‘Stewy’ Strategy:
The world woke up to Wizkid’s video for his new song ‘Fever’ and there was stew eeeverywhere... Aunty Tiwa was looking her best ever! She absolutely killed her part as the “couples” played out the most sensual scenarios we’ve seen with our naked eyes in any Nigerian music video. We dissected the entire thing & picked a few pointers. https://idafrica.ng/a-lesson-on-strategy-what-we-can-learn-from-wizkids-stewy-romance/
Milking Social Media For E-Commerce Business
Businesses in some industries are yet to harness the goodies social media has to offer. In recent times, most players in the e-commerce industry have found ways to tap into this current, use social media for their business and they are raking in their profits by the gallon.
NBA Players Turned Up With Fisticuffs
NBA fights rarely get serious enough for punches to be thrown by the principals buuut, three players from Lakers and Rockets exchanged words, and then exchanged fists during a game. The full gist is lit.
#WizkidFever: A Well Executed PR Stunt?
We came up with a bunch of interesting hypotheses to explain why Wizkid’s Fever video was shot in a steamy direction.
Quote of the Week:
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